Columbia Asia lights up Cyberjaya with its UV Night Run 2017 in support of breast cancer awareness

October 25, 2017

Cyberjaya, 7th October -- In conjunction with Breast Cancer Awareness month in October, Columbia Asia organized a family-friendly run event with the objective of increasing awareness on the disease. Some 2500 people attended the event. This CSR effort, the Columbia Asia UV Night Run 2017, flagged off at 8.30pm on Saturday, 7th October, 2017 at Taman Tasik, Cyberjaya.

In the past two years, Columbia Asia had held breast cancer awareness events via public runs. The beneficiary of these events, including this year's UV Night Run, was Breast Cancer Welfare Association (BCWA). Funds raised this year amounted to RM20,000 which will be used to support various educational and community endeavours by BCWA.

“With this financial support, BCWA will be able to continue its community outreach services,” said Ranjit Kaur, president of BCWA. “These services enable women to reduce their chances of premature deaths and suffering through early detection and timely medical treatment.”

The UV Night Run '17 Organizing Chairman/Regional General Manager of Columbia Asia, Puan Engku Marina Engku Hatim added, "We find it heartening to know that there are many Malaysians out there who willingly support breast cancer awareness and want to run for this noble cause. We hope this event served its objectives of stirring awareness about the importance of breast cancer screenings among Malaysian women.”

“Breast cancer is curable but you must catch it at an early stage,” said Puan Engku in her speech during the event. “Sometimes, symptoms may not even show until the patient is at an advanced stage of the disease.”

The Columbia Asia UV Night Run 2017 consisted of two non-competitive categories; 3km and 10km. In line with the UV theme, runners smeared bright orange, lime green and deep orange neon paint on their faces. They also received an LED wrist band that blinks light, as well as glow stick bracelets. On top of that, ladies at the event took advantage of the free clinical breast examination carried out by experienced nurses on board BCWA’s bright pink mobile clinic, Murni. Adding young energy to the event was accomplished deejay, Ira Roslan and emcee/TV host/former Capital FM deejay, Patricia K. There was also a lucky draw session where one lucky participant walked away with the grand prize; a road bike worth RM1500. As for the little ones, they were thrilled to see Zoey the Parrot, mascot of Columbia Kids Club, especially when he performed Zumba onstage alongside the Zumba instructor.

Among sponsors of the Columbia Asia UV Night Run 2017 were Brooks, 100 Plus, Nestle, Pokka, Yakult, Peak Fitness, Perskindol, Foot Link, Best Contact, Sanofi, Rexona and Rexcoco.

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